adidas Supernova Women's Running ShoesThese women's running shoes have a comfortable feel for logging daily miles. They have a mesh upper with enhanced breathability in key sweat zones. Boost cushioning in the heel returns energy to your stride while the Bounce forefoot keeps you feeling light on your feet.
Engineered mesh uppers will encase your feet in breathable comfort. The synthetic fabric is designed so it stretches where the foot needs it to (the forefoot) and as it does so, perforations open to let fresh air in on every stride. The rest of the upper remains structured and supportive. Extra ventilation means a better, healthier climate for your feet to thrive in; preventing the development of that distracting clammy feeling, and keeping you comfortable and motivated. TPU panels wrap and conform to the foot for support in every step. The FitCounter, a split, moulded heel counter, provides a natural fit; allowing for optimal movement of the Achilles while still providing support. This vital reinforcement reduces in-shoe slippage, letting you and your shoes stay as one and in balance. A roomier forefoot construction encourages natural toe splay and a more comfortable fit.
adidas take cushioning to new heights, with their ultra-responsive midsole: Boost. Tiny TPU capsules are moulded together to form a platform that is different to standard, solid foams; absorbing energy and then expelling it back out for a bounce-like effect. This energy return technology reduces the use of superfluous muscle power, diminishing fatigue and enhancing performance; keeping you going for longer. The plush, responsive cushioning will spare your joints as you sprint down onto hard, unforgiving concrete. Boost also manages to maintain its special function and bounce in conditions as low as -20 degrees, making it a reliable, durable and hard-to-beat midsole. Just a touch of an EVA StableFrame skirts either side of the shoe, stopping before it reaches the heel so as not to detract from the wonders of Boost cushioning. This snippet of stabilising technology works to hold your foot in firm support, promoting a nice, smooth transition. The midfoot Torsion System exists to let the forefoot and rearfoot move independently; the result is an easy heel-to-toe transition.
Manufactured from rubber, a StretchWeb outsole completes the Supernova. Its web-like structure cooperates with Boost to allow the shoe to stretch, for a flexible and lightweight underfoot feel. The web pattern also means a large surface area, and this means better grip. Inspired by tyre technology, Continental rubber supplies traction on wet and dry surfaces, giving you no excuse not to run. The outsole is designed to be just as durable as the Boost midsole, leaving you with a resilient, cushioned and grippy running shoe. For the athletes who crave a traditional but lightweight shoe, choose adidas Supernova.
The adidas Group
Employing more than 55,000 people in over 160 countries, adidas produce more than 778 million product units every year. These numbers alone can easily suggest that the group is quite a complex organisation. adidas keep things simple, lean and fast.
They think you deserve the choice. adidas believes no one should be reduced to just one of many facets and talents. No matter whether you are an athlete looking for the best equipment, or a fashionista searching for the next trend, or both – they want to engage with you in a long-lasting relationship. The multi-brand strategy enables them to do just that because it allows them to tackle opportunities from several perspectives, as both a mass and a niche player, always providing distinct and relevant products. In this way, their brands and their sub-brands all keep their unique identity.
Engineered mesh upper – For a breathable and supportive fit.
TPU Quarter Panels – For support with every step.
FitCounter – Provides a natural fit without hindering the Achilles.
Optimised forefoot construction – For a roomier toe box.
Boost Midsole – Ultra-responsive cushioning.
StableFrame – Guides the foot throughout the foot strike.
Torsion System – For a stable ride.
StretchWeb Outsole – Flexes underfoot for an energised ride.
Durable Rubber – Extraordinary grip in wet and dry conditions.
Type:Cushioned / Neutral
Brand: Adidas products